Editor-in-Chief E.L. Vartanova
Scientific Board
Yassen N. Zassoursky (chairman)
(PhD in Philology, Professor)
Marina I. Alekseeva
(PhD in Philology, Associate Professor)
Nikolai A. Bogomolov
(PhD in Philology, Professor)
Vladimir M. Gorokhov
(PhD in Philology, Professor)
Viktor P. Kolomiets
(PhD in Sociology, Professor)
Ekaterina I. Orlova
(PhD in Philology, Professor)
Grigory Ya. Solganik
(PhD in Philology, Professor)
Mikhail V. Shkondin
(PhD in Philology, Professor)
Editorial Board
Yuri M. Ershov
(PhD in Philology, Dean of the Faculty of Journalism, National Research Tomsk State University)
Yuri P. Zinchenko
(PhD in Psychology, Professor, Corresponding Member of Russian Academy of Education, Dean of the Faculty of Psychology, Moscow State University)
Ilya V. Kiriya
(PhD in Philology, Professor, Head of the Media Department of National Research University Higher School of Economics)
Igor E. Klyukanov
(PhD in Philology, Professor at Eastern Washington University)
Boris N. Lozovsky
(PhD in Philology, Professor, Dean of the Faculty of Journalism, Ural State University)
Jukka Pietiläinen
(PhD in Social Sciences, Senior researcher at Aleksanteri-Institute, University of Helsinki)
Anatoly S. Puyu
(PhD in Sociology, Professor, Director of Higher School of Journalism and Mass Communications, St. Petersburg University)
Yaroslav L. Skvortsov
(PhD in Sociology, Dean of the Faculty of International Journalism, Moscow State Institute of International Relations (University) of the MFA of Russia)
Svetlana G. Ter-Minasova
(PhD in Philology, President of the Faculty of Foreign Languages and Regional Studies, Moscow State University)

Guidelines for the Preparation and Layout of Articles in the MediaAlmanah Scientific Journal

  1. Requirements to the Article

    In accordance with the Code of ethics for scientific articles, the author (or a group of authors) must be aware that they are initially responsible for the novelty and accuracy of the research results, which means observance of the following principles:

    The authors must present accurate results of the research they have conducted. Admittedly erroneous or falsified statements are unacceptable.

    The authors must ensure that the research results described in the submitted manuscript are completely original. Borrowed fragments are to be accompanied with a reference to the author and the primary source used. Excessive borrowing and any forms of plagiarism, including citations without quotation marks, paraphrasing or appropriating rights to others’ research, are unethical and unacceptable.

    It is essential to acknowledge the contribution of those people who, in this way or another, influenced the course of the research, in particular, the article must be supplied with references to the works that played a role in conducting the research.

    It is against the rules to submit a manuscript which is under consideration by another publication or an article that has been published in another journal.

    All contributors to the research are to be mentioned among the co-authors of the article.

    Mentioning those who did not participate in the research is forbidden.

    If the author discovers significant errors or inaccuracies in the article while it is under consideration or after it has been published, he is supposed to inform the editors of the journal as soon as possible.

    The Code of ethics for scientific articles has been worked out and approved by the Committee of ethics of scientific articles.

    The current text of the Code is permanently available at www.publicet.org/code Apart from that, the authors are required to use an interdisciplinary approach, mention the research techniques they applied, maintain factual and historical accuracy and adhere to scientific style of speech.


  2. Guidelines for Submitting the Material

    The article should be drawn up in accordance with “Guidelines for the Layout of the Material” and submitted to the editorial oThce of the journal in electronic form. The authors are requested to send the material marked “for the MediaAlmanah journal” to the e-mail: xelena-k@mail.ru
    The editorial oThce is located at 9 Mokhovaya Street, Moscow, Faculty of Journalism, Lomonosov Moscow State University (room 102 B).
    The Executive Secretary is Elena V. Kuzmina.
    Phone number: +7 (916) 156-1249

    Additional information for PhD students and PhD degree-seeking students. PhD students and PhD degree-seeking students are required to attach to the article an extract from the minutes of the chair meeting where the article was discussed, along with a recommendation to publish the material in the journal. The extract must be certified with the seal of the organization giving the recommendation, it must include the number and date of the minutes, the name of the higher educational institution and the chair, the supervisor’s surname, first name and patronymic, his/her contact phone number and/or e-mail.

    Extracts and recommendations can be left in the folder inscribed “MediaAlmanah” at the Dean’s Office of the Faculty of Journalism.


  3. Procedure for Refereeing

    According to the requirements of the Higher Attestation Commission (VAK) to publication in a scientific journal, all articles are invariably subject to refereeing. In the MediaAlmanah journal, double blind refereeing is standard practice (the author has no idea who referees his/her article while the referee does not know either who is the submitter of the article). The right to choose the referee belongs to the editorial board and the editorial council. All the referees are recognized experts in the subject of the refereed materials and have published papers on the subject of the refereed article in the past three years.

    The referee reports are kept in the publishing house and the editorial office of the journal for five years. At the author’s request, the referee report may be sent over to him/her just for information. If the article is rejected, the detailed referee report containing the reasons for rejection is sent over to the author on a mandatory basis.

    In accordance with p. 8 of “Requirements to the refereed scientific publications to be included in the List of Refereed Scientific Publications wherein the main scientific results of candiate’s theses and doctoral theses are to be published”, the editorial board of the MediaAlmanah scientific journal directs the copies of referee reports to the Ministry of Education and Science of the Russian Federation when a corresponding inquiry is sent to the editorial board of the journal.


  4. Guidelines for the Layout of the Material

    4.1. General layout

    At the top of the article, the submitter is required to put his/her surname, first name and patronymic (in full!), place of employment and position, the full name of the higher educational institution and the chair, the contact phone number and e-mail.

    The recommended size of the article is up to 25,000 characters with spaces. The text of the article must be clearly structured and divided into subchapters. The title of the article must be set in semi-bold type in 14-point size.

    The text of the article must be created in the doc (docx) format and set in Times New Roman font in 12-point size with 1.5 line spacing.
    If the author uses a foreign name, at its first mention the Russian transliteration in inverted commas should be followed by the original name in brackets, for example, «Чикаго Трибьюн» (Chicago Tribune), after which only the former should be used.

    The article must be supplied with an abstract and keywords.

    The abstract in Russian, no larger than 60 words, must contain such matters as the topicality of the research, the issues in focus and the main conclusions. The objectives should be indicated only if they are not clear from the title, the methods (omitting methodological nuances) – if they are really novel and interesting from the viewpoint of this particular work.

    The abstract in English is not supposed to be word-for-word translation of the author’s abstract in Russian, it must be in compliance with grammar and style of the English language. In the English-language abstract, it is recommended to use the structure which echoes the structure of the article and includes the introduction, goals, objectives, methods, results (these must be described extremely accurately and informatively) and conclusion/ conclusions (which may include recommendations, assessment, suggestions and hypotheses described in the article). The text must be economical and free from redundant information, unnecessary insertions and empty phrases. If the translation of the version for the English section of the journal is not submitted, the editorial board will take care of it. The volume of the text is 150−200 words.

    The keywords (not more than 5) must reflect the main content of the article, involve the terms used in the text of the article as well as the terms defining the subject area and containing other important concepts which make it possible to facilitate and enlarge the possibilities of finding the article by means of a search engine.

    The compulsory elements of the article are a review of literature and explicit conclusions.

    In the review of literature, it is essential to indicate the extent of previous research into the problem, contemporary Russian and foreign works on the theme of the article substantiating the current importance of the material, its practical and /or theoretical significance, continuity and scientific novelty characteristic of the scientific school the author belongs to.

    The conclusions must clearly and economically reflect the content of the article and the results of the conducted research within the theoretical conceptual and methodological framework established by the author.

    4.2. Layout of the Text

    4.2.1. References to literature in the text

    References to literature are given within the text in brackets. The data include the surname of the author, the publication year of the work and the page number separated from the year with a colon, for example:

    Вызов, «осознанно и решительно отвергающий <…> самостояние отдельной личности, ценности свободы и плюрализма, принцип демократической сменяемости политической власти и все прочее, с этими ценностями связанное» (Пелипенко, 2015: 35).

    Позднее Р. Пикар и Т. Риммер (1999: 1−18) предложили совершенно иной подход к данной проблеме – по географическому принципу.
    Вспомним известную формулу Яна ван Куйленбурга (1998) о диверсификации медиауслуг 3С: Content, Channels, Carriers.

    — Referring to works of the same author published in the same year it is important to distinguish between them by adding letters а, б, в (in the case of foreign publications – Latin letters a, b, c).

    — Referring to books or articles co-written by two or three authors it is correct to indicate all of them: (Булыгина, Шмелев, 1997: 15), (Kilteni, Groten and Slater, 2012).

    — Referring to books and articles written by more than three authors it is customary to indicate the first four surnames adding «и др.»; referring to foreign publications – “et al.”: (Свитич, Смирнова, Ширяева, Шкондин и др., 2015), Christians, Glasser, McQuail, Nordenstreng et al., 2009).

    — Referring to a collection of works, instead of the author’s surname it is correct to indicate the surname of the publishing editor or the compiler with a mark (ред.) or (ed.) in brackets, for example:

    Объектом изучения стал российский качественный еженедельный журнал «Профиль», который традиционно относят к типу деловых (Вырковский (ред.), 2012).

    «Североевропейской модели уже не существует, точнее, Северные страны больше не символизируют североевропейскую − демократическую корпоративистскую модель» (Ohlsson (ed.), 2015).

    — Referring to a work by an unknown author (a newspaper item and the like) it is common to indicate the first or the first several words of the headline: (Кризис на Украине, 2015).

    4.2.2. Primechaniya

    Primechaniya, if required, are placed at the end of the text before References in the form of endnotes having consecutive numbering throughout the whole text.

    They include: the author’s comments, archive materials, non-scientific sources (works of fiction, opinion journalism, newspaper articles, legal acts and the like), online materials (with the exception of online versions of scientific journals), videos and so on.

    4.2.3. Bibliografiya

    In Bibliographiya, only scientific sources must be listed (monographs, scientific collections, articles and reviews in scientific/academic publications), i.e. those sources which are indexed in scientific databases (RSCI, Scopus, Web of Science and others) and only those works which are referred to in the article. The sources need to be sorted alphabetically, first in the Russian language (in Cyrillic characters), the names of the author/authors are italicized. After that foreign sources are indicated (in the original language) in accordance with the English alphabet and the pattern used for foreign sources. The colophons of books are given in full (city: publishing house, publication year).

    In the case of articles in a journal or collection, the initial and final pages of the article are to be indicated.

    4.2.4. Notes

    Section Notes represents the list of transliterated Russian-language sources and sources in foreign languages (in the original language) listed in Primechaniya (if there are any), arranged in accordance with the English alphabet with compulsory translation into English in square brackets. The author’s comments are not included in this section.

    4.2.5. References

    The section References contains all the sources in the list Bibliografiya, only in the Latinized form, arranged in accordance with the English alphabet. It includes transliterated Russian-language sources and sources in foreign languages (in the original language).

    For transliteration, it is advisable to use the standard BGN/PCGN (United States Board on Geographic Names / Permanent Committee on Geographical Names for British OThcial Use) recommended by the international publisher Oxford University Press as British Standard. To make the BGN transliteration more convenient, it is possible to use the link http://ru.translit.ru/?account=bgn, where this procedure occurs automatically.
    Upon the automatic transliteration, it is essential to correct:

    a) the Russian-language designations of the volume, number and page of the publication are to be translated into English: Vol., No. and pp.

    b) Abbreviations of city names must be spelt out in full: M. becomes Moscow; SPb St. Petersburg; L. − Leningrad; NY New York.

    c) the publisher should be given in English if it is an organization (Moscow St. Univ. Publ.) and in the transliterated form if the publisher has its own name plus an indication that it is a publisher: Nauka Publ., MediaMir Publ.

    d) it is important to ensure that centuries are given in Roman numerals (XX, XXI and so on), capital letters of the Russian alphabet are out of the question. Dealing with the Roman numeral X, take care not to key the identically looking Russian letter, otherwise the automatic transliterator will turn XX into Kh,Kh.

    e) foreign authors’ names are not subject to transliteration, they should be given in the original.

    Transliterated sources, as well as sources in other languages, are required to have a square-bracketed English translation of the book title or article title and the title of the collection in which it is published and follow the pattern used for foreign sources.
    In the Latinized list, only book titles, magazine titles (or titles of other periodicals) and collections of articles should be italicized.


  5. Examples of the Layout of Sources in Primechaniya, Bibliografiya, Notes and References

    5.1. Primechaniya

    1 Шадрина Т. В России может уйти с рынка примерно половина СМИ // Рос. газ..
    2015. Янв., 6. Режим доступа: http://www.rg.ru/2015/01/06/smi-site.html
    2 В данной статье авторы рассматривают только основную составляющую медиасистемы – средства массовой информации и коммуникации. Другие элементы в этом конкретном случае не исследуются.
    3 Здесь и далее расчеты по данным мониторинга из системы «Россия в мире» МИА
    «Россия сегодня».
    4 Российский вектор. 2015. № 11 (41). С. 2−20.

    5.2. Bibliografiya

    Анненкова И.В. Медиадискурс XXI века. Лингвофилософский аспект языка СМИ. М.: Изд-во Моск. ун-та; Факультет журналистики МГУ, 2011.
    Деловая журналистика / А. Афанасьева, М. Блинова, Д. Борисяк, В. Вайсберг и др. / отв. ред. А.В. Вырковский. М.: МедиаМир, 2012.
    Пелипенко А.А. Контрэволюция как проявление глобального кризиса современного мира // Власть. № 6. 2015. С. 34−41.
    Солганик Г.Я. О стиле современных газет // Дискурс и стиль: теоретические и прикладные аспекты / под ред. Г.Я. Солганика, Н.И. Клушиной, Н.В. Смирновой. М.: Флинта: Наука, 2014. С. 185−196.
    Albarran A.B., Porco J.F. (1990) Measuring and Analysing Diversification of Corporations Involved in Pay Cable. Journal of Media Economics 3 (1): 3−14.
    Byrne J. (1995) Disabilities in Tertiary Education. In: Rowan L. and McNamee J. (eds.)
    Voices of a Margin. Rockhampton: CQU Press.
    Lowe G.F., Nissen C.S. (eds.) (2011). Small among Giants: Television Broadcasting in Smaller Countries. Göteborg: Nordicom.

    5.3. Notes

    Shadrina T. (2015) V Rossii mozhet uyti s rynka primerno polovina SMI [In Russia about Half of the Media are Likely to Withdraw from the Market]. Rossiyskaya gazeta. Available at: http://www.rg.ru/2015/01/06/smi-site.html
    Rossiyskiy vektor. 2015. No 11 (41).

    5.4. References

    Afanas’eva A., Blinova M., Borisyak D., Vaysberg V. et al. (2012) In: Vyrkovskiy A.V. (ed.)
    Delovaya zhurnalistika [Business Journalism]. Moscow: MediaMir Publ.
    Albarran A.B., Porco J.F. (1990) Measuring and Analysing Diversification of Corporations Involved in Pay Cable. Journal of Media Economics 3 (1): 3−14.
    Annenkova I.V. (2011) Mediadiskurs XXI veka. Lingvofilosofskiy aspekt yazyka SMI [Media Discourse of the XXI Century. Linguistic and Philosophical Aspect of the Language of the Media]. Moscow: Moscow St. Univ. Publ.
    Byrne J. (1995) Disabilities in Tertiary Education. In: Rowan L. and McNamee J. (eds.) Voices of a Margin. Rockhampton: CQU Press.
    Giddens A. (1994) Beyond Left and Right. The Future of Radical Politics. Cambridge: Polity Press. Lowe G.F., Nissen C.S. (eds.) (2011) Small among Giants: Television Broadcasting in SmallerCountries. Göteborg: Nordicom.
    Pelipenko A.A. (2015) Kontrevolyutsiya kak proyavlenie global’nogo krizisa sovremennogo mira [Counter-Evolution as a Manifestation of Today’s Global Crisis]. Vlast’ 6: 34−41.
    Solganik G.Ya. (2014) O stile sovremennykh gazet [On the Style of Modern Newspapers]. In: Solganik G.Ya., Klushina N.I., Smirnova N.V. (eds.) Diskurs i stil’: teoreticheskie i prikladnye aspekty [Discourse and Style: Theoretical and Applied Aspects]. Moscow: Flinta: Nauka Publ., pp. 185−196.


  6. Examples of the Layout of References

    6.1. Book with 1−3 authors

    Смирнов С. Медиахолдинги России. Национальный опыт концентрации СМИ. М.: МедиаМир, 2014.
    УэллсУ.,БернеттДж.,МориартиС.Реклама: принципы и практика / пер. с англ. СПб: Питер, 1999.
    Mosco V. (1998) The Political Economy of Communication. London; Thousand Oaks; California; New Delhi: SAGE.
    McCarthy P., Hatcher C. (1996) Speaking Persuasively: Making the Most of Your Presentations.
    Sydney: Allen and Unwin.

    6.2. Book with 4 and more authors

    Свитич Л.Г., Смирнова О.В., Ширяева А.А., Шкондин М.В. Газеты средних и малых городов России. Социологическое исследование: опрос редакторов и журналистов. М.: Фак. журн. МГУ, 2015.
    Дизайн периодических изданий / В.В. Волкова, С.Г. Газанджиев, С.И. Галкин, Е.В. Ситникова и др. М.: Фак. журн. МГУ, 2013.
    Christians C.G., Glasser T.L., McQuail D., Nordenstreng K. et al. (2009) Normative Theories of the Media: Journalism in Democratic Societies. History of Communication Series. Urbana: University of Illinois Press.

    6.3. Article in a collection

    Фролова Т.И. Медиаобразование школьников // Медиаобразование в школе / под. ред. Е.Л.Вартановой,О.В.Смирновой. М.: МедиаМир, 2010. С. 31−53.
    Пирогова Ю.К. Уровни воздействия бренд-коммуникаций и эффект синергии // Эффективность массовых коммуникаций. М.: Науч.-информ. ИЦ МГУП, 2011. С. 67−87. Van Cuilenburg J. (1998) New Perspectives on Media Diversity. Towards a Critical-Rational Approach to Media Performance. In: Zassoursky Yassen N., Vartanova Elena L. (eds.) Changing Media and Communications: Concepts, Technologies and Ethics in Global and
    National Perspectives. Moscow: ICAR Publ., pp. 71−86.
    Albarran A., Moellinger T. (2002) The Top Six Communication Industry Firms: Structure, Performance and Strategy. In: Picard R.G. (ed.) Media Firms: Structures, Operations, and Performance. Mahwah, N.J.: Lawrence Erlbaum Associates, pp. 103−122.

    6.4. Article in a magazine/newspaper

    Пономарева В.В. «Учитель» против «Гувернантки»: ремарка об одной журнальной полемике по женскому образованию // МедиаАльманах. 2015. № 1. С. 58−62.
    Савина Е. Элита пошла лесом. «Наши» готовят секретный обряд посвящения в комиссары // Коммерсантъ. 2007. Апр., 13.
    Zheng N., Chyi H.S., Kaufhold K. (2012) Capturing “Human Bandwidth”: A Multidimensional Model for Measuring Attention on Web Sites. International Journal on Media Management 14 (2): 157−179.

    6.5. Article in an electronic journal or online source

    Клушина Н.И. Интенциональный метод в современной лингвистической парадигме // Медиаскоп. 2012. Вып. 4. Режим доступа: http://mediascope.ru/node/1242 (дата обращения: 19.01.16).
    Шлейнов Р. Кто входит в участковые избирательные комиссии Москвы. Режим доступа: http://www.vedomosti.ru/library/news/10869191/esli_by_ne_falsifikatory_vybory_ by_ne_sostoyalis (дата обращения: 10.11.14).
    Построение будущего. Елена Вартанова – об образовании в журналистике // Журналистика и медиарынок. 2013. № 5. Режим доступа: http://planetasmi.ru/blogi/ comments/25552.html (дата обращения: 05.05.2014).
    Lasorsa D.L., Lewis S.C., Holton A.E. (2011) Normalizing Twitter. Journalism Practice in an Emerging Communication Space. Journalism Studies, 21 April. Available at: http://dx.doi.org/10.1080/1461670X.2011.571825 (aссessed: 23.08.2013).
    Bakker P. (2010) Free Dailies 2010: the Age of the Happy Monopolist. Available at: http:// www.inpublishing.co.uk/kb/articles/free_dailies_2010_the_age_of_the_happy_monopolist (aссessed: 09.10.2015).
    University Communication Social Media Guidelines. Available at: http://ucpa.ucsd.edu/resources/social/ (aссessed: 27.10.2014).

    6.6. Works by one author published in the same year

    Минаева О. (а) Жанровое своеобразие советских журналов для женщин в 1920−1930 гг.: краткий обзор // МедиаАльманах. 2015. № 1. С. 63−66.
    Минаева О. (б) Журналы «Работница» и «Крестьянка» в решении «женского вопроса» в СССР в 1920−1930-е гг. М.: МедиаМир, 2015.
    Doyle G. (2002 a) Media Ownership. London: SAGE Publications Ltd. Doyle G. (2002 b) Understanding Media Economics. London:
    SAGE Publications Ltd.

    6.7. Quoting dissertations and PhD theses

    Бодрунова С.С. Медиакратия: СМИ и власть в современных демократических обществах: дис. … д-ра полит. наук. СПб, 2015.
    Bodrunova S.S. Mediakratiya: SMI i vlastv sovremennykh demokraticheskikh obshchestvah: dis. … dokt. polit. nauk. [Mediakratiya: the Media and the Power in Modern Democratic Societies. Dr. polit. sci. diss.] St. Petersburg, 2015.
    Onufrijchuk R.F. Object as Vortex: Marshall McLuhan & Material Culture as Media of Communication. PhD thesis. 1998.
    Dena C. Transmedia Practice: Theorising the Practice of Expressing a Fictional World Across Distinct Media and Environments: PhD dis. … University of Sydney, School of Letters, Art and Media, Department of Media and Communications. Sydney, 2009.

    6.8. Quoting emails

    Carpentier Nico (2016) CfP “Critical Mediatization Research” ECREA-Mailing list. 22 Jan. [02 March 2016].
    IAMCR Member Services (2016) IAMCR Newsletter – January 2016. 14 Jan [02 March 2016].
    Алексеев А. (2015) Деревенская история на страницах «Семи искусств». 10 Feb. [02 March 2016].
    Аникина М. (2016) Седьмые Грушинские чтения на Моховой, 5 февраля – программа. 2 Feb. [02 March 2016].

    6.9. Reference to an interview

    Интервью автора с заместителем главного редактора журнала «Профиль» Е. Моисеевым. 2014. Дек.