Editor-in-Chief

Denis V. Dunas

(PhD in Philology, Associate Professor of the Russian Academy of Education, Leading Researcher at the Faculty of Journalism, Lomonosov Moscow State University)

Scientific Board

Elena L. Vartanova

(Academician of the Russian Academy of Education, Full Professor, Doctor of Philology, Dean of the Faculty of Journalism, Lomonosov Moscow State University)

Sergey A. Vartanov

(Doctor of Sociology, PhD, Professor)

Viktor P. Kolomiets

(Doctor of Sociology, Professor)

Ekaterina I. Orlova

(Doctor of Philology, Professor)

Mikhail V. Shkondin

(Doctor of Philology, Professor)

Editorial Council

Irina V. Annenkova

(Doctor of Philology, Professor at the Faculty of Journalism, Moscow State University)

Yuri M. Ershov

(Doctor of Philology, Professor at the Historical and Philological Faculty of MSU Branch in Sevastopol)

Yuri P. Zinchenko

(Doctor of Psychology, Professor, Academician of the Russian Academy of Education, Dean of the Faculty of Psychology, Moscow State University)

Igor E. Klyukanov

(Doctor of Philology, Professor at Eastern Washington University)

Boris N. Lozovsky

(Doctor of Philology, Professor, Department “Faculty of Journalism”, Ural Federal University)

Olga Minaeva

(Doctor of Philology, Head of the Chair of History and Legal Regulation of Domestic Media, Faculty of Journalism, Moscow State University)

Anatoly S. Puyu

(Doctor of Sociology, Professor, Director of the Institute Higher School of Journalism and Mass Communications, St. Petersburg State University)

Yaroslav L. Skvortsov

(PhD in Sociology, Dean of the Faculty of International Journalism, Moscow State Institute of International Relations (University) of the MFA of Russia Pal Tamas, Doctor of Sociology, Institute of Sociology, Hungarian Academy of Sciences)

Svetlana G. Ter-Minasova

(Doctor of Philology, President of the Faculty of Foreign Languages and Regional Studies, Moscow State University)

Yonghua Zhao

(Doctor of Philology, Professor, School of Journalism and Communication at Renmin University of China)

Medi@lmanah Journal – Faculty of Journalism, Lomonosov Moscow State University

Current issue: №4 (129) 2025 year

Advertising and Public Relations: the Direction of Development of the Disciplinary Field
Building Trust in Decentralized Systems: A Communicative Approach
Strategic Communications: Image Aspect
Noospherization as a Necessary Stage in the Development of Modern Mass Information Systems.
A Conceptual Model for Generating Newsworthy Subjects and Its Role in Choosing Communication Strategies
New AI Tools in Strategic Communications: The Architecture of a Virtual PR Consultant
Neural Networks as a Factor of Digital Transformation of Traditional Value-Semantic Spaces
Managing Communication Effectiveness in the Context of Platformization of Media Space
Typology of Advertising and Public Relations Genres: Management Approach and Creative Solutions
Corporate Social Responsibility as a Strategic Vector of Business Development
Specifics of Applying Strategic Communications in Local Markets
Communications in International Markets in Modern Conditions: Transformation of Interaction Channels
Competencies and Contexts as Components of the Transition from PR to Communications Management Concept
Competencies and Contexts as Components of the Transition from PR to Communications Management Concept
University Promotion Technologies: The Experience of the Russian State University for the Humanities
Architectonics of Academic Disciplines
PR Specialists’ Telegram Channels as a Self-Promotion Tool in the Expert Community
The Fabulous as a Construct of the Symbolic Space of Creative Advertising

Medi@lmanah Journal

On the Medi@lmanah Journal

The Medi@lmanah journal is a scientific and practical publication of the Faculty of Journalism, Lomonosov Moscow State University. Its publisher is Non-commercial partnership Centre for assistance in the development of regional faculties of journalism “Partnership of Faculties of Journalism” (NP “Partnership of Faculties of Journalism”).

The main goal of the journal is to disseminate among researchers and journalists the sum of knowledge created and accumulated by the academic community. The journal is intended both to put to test the results of modern research projects, dissertations, the latest concepts and scientific hypotheses and to be used for teaching purposes.

Medi@lmanah was founded in 2003 and is published by the decision of the Academic Board of the Faculty of Journalism, Moscow State University. Since 2010, according to the decision made by the presidium of the Higher Attestation Commission of the Ministry of Education and Science of the RF, the journal has been included in the List of Russian refereed scientific journals for the publication of basic scientific results of doctoral and candidate theses. The articles submitted for publication undergo double blind refereeing, which significantly increases the objectivity of selecting materials to be published.

The regular sections of the journal include: Research Paradigms, Global Context, Agenda, IT-Academia, Mass Media in Russia, Mass Media Abroad, Media.RU, Mediatext, Education in Journalism.

Periodicity: six times a year.

Circulation: 500 copies.

The journal is indexed by the Russian national bibliographic database of science citation.

ISSN: 1992-4631

Official website of the journal: www.mediaalmanah.ru

Subscription index of the publication in the ROSPECHAT catalogue: 20 368.

Faculty of Journalism, Lomonosov Moscow State University

In accordance with the decision made by the presidium of the Higher Attestation Commission of the Ministry of Education and Science of the RF on 19.02.2010 and 01.12.2015, the MediaAlmanah journal is included in the List of leading refereed scientific journals and publications. Publisher – NP "Partnership of Faculties of Journalism".

The journal is published under the auspices of the Academic Board of the Faculty of Journalism, Lomonosov Moscow State University.

The journal is registered in the Central Territorial Department of the Ministry of the Russian Federation for Affairs of the Press, Television and Radio Broadcasting and Mass Communication Media.

Registration certificate PI No 1-00926 of December 17, 2002.

Co-founders: Elena L. Vartanova, Olga D. Minayeva.

ISSN 1992-4631

Contact information: 9 Mokhovaya Street, 125009, Moscow.
E-mail: almanach@internet.ru

All articles are refereed by scientific referees.

Passed for printing Format 70х100/16.

Offset paper. Offset printing. Volume 9.0 printer’s sheets.

Guidelines for the Preparation and Layout of Articles in the Medi@lmanah Scientific Journal

I. Requirements to the Article

II. Guidelines for Submitting the Material

III. Procedure for Refereeing

IV. Guidelines for the Layout of the Material

V. Examples of the Layout of Sources in Primechaniya, Bibliografiya, Notes and References

VI. Examples of the Layout of References